Early this year, rising model and Instagram It Girl Hailey Baldwin managed to snag her first major hair campaign with L’Oreal Professionnel. She’s not one to shy away from bold hair colors, so it’s fitting that they chose her as the new face of the brand. Your clients will surely want to copy Hailey Baldwin’s hair color, especially those who follow her every move online. For the best results, follow this professionally crafted Oway hair color formula and step-by-step guide.

Hailey Baldwin Hair Color Formula

To achieve Hailey Baldwin’s hair color, first carefully identify your client’s current level, percentage of grey and hair condition. Note: You may need to alter this formula slightly for your specific client. Call 888-213-4744 for free formulation assistance.

HAIR COLOR FORMULA

Heavy Highlight: Hbleach + 40 vol

Lowlight: 8.31 + Htone

After processing, rinse and shampoo with Organic Way Hbalance Shampoo. Follow up with Organic Way Hbalance Mask (this back bar color tool will seal and close the cuticle). Leave Hbalance Mask on for 2-3 minutes, then rinse and style.

Hailey Baldwin’s Hair Color is formulated with Oway’s Hcolor – a professional, ammonia-free color line.