To re-create Taylor Swift’s hair color for your salon clients, you’ll need the following products from Organic Way (Oway)’s ammonia-free, professional hair color line.

• 7.1 Ash Blonde
• .1 Ash Booster (optional)
• 11.17 Frosted Platinum
• Hbleach
• HCatalyst 20 vol
• HTone 9 vol

Taylor Swift Hair Color Formula

To achieve Taylor Swift’s hair color, carefully identify your client’s current level. Taylor Swift’s natural level is a 7/8, so we won’t be breaking through that much red/orange during the lifting process.

If starting at a lower level, consider adding .1 Ash Tone Booster to your formula.

Natural level: 7

Heavy High Light: Oway Hbleach + 20 vol Hcatalyst (Mixed 1:2)
Low Light: 7.1 + 20 vol (Mixed 1:1)

After processing, rinse and shampoo hair with Organic Way Hbalance Shampoo. Then apply Organic Hmilk No Stress – this will prevent the hair color from taking the toner formula too quickly and will keep it silky soft.

Toner (optional): 11.17 + Htone (9vol) mixed in a 1.5:1 ratio. Visually watch toner until desired results.

Rinse and Shampoo with Organic Way Hbalance Shampoo and follow up with Organic Way Hbalance Mask. Leave Hbalanc Mask on for 2-3 minutes, then rinse and style.

Taylor Swift hair color was formulated with Organic Way (Oway)’s professional non-toxic color line.